The decision on what company to list with does matter. Although everyone has access to the internet and property listings there are some decisive advantages that a bigger brand would have over a smaller one. The first is reputation in upholding a standard the public expects. Another one is brand awareness. Re/Max for example being the biggest real estate company in the world has a large amount of market share not to mention instant credibility. People will know the Re/Max balloon and immediately associate it with real estate. More exposure does equal more Buyer’s, more offers, a quicker sale and most importantly more money for Seller’s. At the end of the day the brand does help quite immensely.. Recognizable brands are more trusted and relied upon by the public. If you are about to experience a brand for the first time there is usually some sort of apprehension that goes along with it. When selling or buying arguably your biggest investment to get top dollar as a Seller or to save the move amount of money as a Buyer that can't exist. If it does then you could end up selling for less and on the buying end paying a lot more.